HTPG Unveils New Corporate and Brand Websites

HTPG Unveils New Corporate and Brand Websites

New sites are mobile-friendly, easy to navigate and content-rich


Duluth, GA – November 18, 2016 – Heat Transfer Products Group, LLC (HTPG), manufacturer of commercial refrigeration equipment sold under the recognized brands of Russell, Witt, Kramer and ColdZone, announces the launch of five new websites.

The redesigned HTPG corporate and brand sites feature a clean design that utilizes the latest web technologies such as responsive web design, enabling the site to adapt and flex in real-time to any/all screen sizes and devices. The websites are easy to read on a cell phone, tablet, laptop or desktop computer, making information quickly accessible when on-the-go.

The development of the new websites was a collaboration between HTPG and its parent company, Rheem. “Our HTPG team and Rheem’s digital services team completed rigorous development and thorough quality assurance testing to roll out these customer-focused, easy to navigate websites. The new sites are mobile-friendly and are simple to use,” said Paul Westbrook, HTPG’s director of sales and marketing. The new sites run entirely off of the Rheem cloud network and their cutting-edge Application Program Interface (API) service.

The redesigned websites feature quick, simple navigation making it easier to find information in fewer clicks. Pull-down menus display the scope of available equipment and are organized by main equipment categories. Product and sub-category landing pages provide an overview of all available items. Individual product landing pages contain information about each unit along with hyperlinks to catalog literature and other data, all from the same page. Image sliders located at the bottom of category and product pages allow single click access to other similar types of equipment.

Additional pull-down menus provide direct access to product literature, contacts, and support for technical data, inventory, software and more. The new Frequently Asked Questions (FAQs) pages provide detailed answers to the top technical, engineering, product application, sales, customer service, ordering, payment processing and warranty questions to help customers get the answers they need 24/7.

Mobile-friendly, easy-to-use lookup tools that work seamlessly on any device have also been incorporated into the new design. HTPG’s shipment lookup tool includes hyperlinks to assist customers in tracking their shipments. The parts and equipment inventory tools make it simple to search for and sort information. Finding your local sales representative or equipment wholesaler is just a few clicks away with the new sales representative/wholesaler search tools.

Take a tour of the new websites at:  

·       HTPG –

·       Russell –

·       Witt –

·       Kramer -

·       ColdZone -


About HTPG (

Heat Transfer Products Group, LLC (HTPG), headquartered in Duluth, Georgia, is a manufacturer of commercial refrigeration products including condensing units, evaporators, air cooled condensers, surface and case coils for OEM’s, custom air handling units, reach-in unit coolers, compressor racks for food service applications, and refrigeration system solutions. The company’s complete line of energy-efficient heat transfer equipment is sold under the recognized premium brands: Russell, Witt, Kramer, and ColdZone. These long-established, trusted brands have been industry leaders from their inception. To learn more, visit

About Rheem (

Founded in 1925, Rheem is the only manufacturer in the world that produces heating, cooling, water heating, pool/spa heating and commercial refrigeration products, and it is the largest manufacturer of water heating products in North America. Rheem is headquartered in Atlanta, Georgia, and has an international presence in 14 countries. The company’s premium brands include Rheem, Raypak, Ruud, Richmond and Splendid, as well as commercial refrigeration brands Russell, Witt, ColdZone and Kramer, which are part of the company’s Heat Transfer Products Group (HTPG) division. To learn more, visit